Our Principles

Product Concept

Our product development starts with a simple principle: to bring genuine joy to our customers. However, in order to bring each individual product to life, we need to go one step further and define a concrete, detailed concept.

"Why was this product born?"

When we ask this question to a product, we expect a clear and definite answer. What we value most is a product with a clear reason for being. What aspect of daily life does it aim to change? How is it truly different from what came before? Before thinking about form or function, we place the utmost importance on the product concept itself.

Design

User-friendly and beautiful

We don’t approach design as a means to add extra value or to differentiate ourselves from others. For us, design is the process of faithfully embodying a product’s concept. It means creating something that is worth its price, easy to use, and beautiful. Carefully planned ideas and thoughtful ingenuity form the foundation of our design philosophy.

Design Awards

We are sometimes asked why we apply for design awards. One of the reasons is that we want to see whether our way of thinking and sense of aesthetics align with the trends and values of society. To verify this, we ask external organizations to evaluate our work, and that is why we take on the challenge of applying for various design awards.